The commercial engineer’s desktop guide
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商務(wù)工程師案頭指南
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# p4 W! H, R+ W# k+ q0 X# SThis Guide has taken a tour from some fairly broad commercial first principles/ `8 b+ F6 u% M: c
into the depths of contractual matters, different types of& H; v$ u. s, b2 X5 H* V
commercial arrangements and on into the process of negotiation.The9 y* J9 K5 z; Y; Z1 P2 \. u3 X
first chapters were exclusively concerned with hard-nosed business
0 R5 i+ x, K. h5 @6 Hperformance (profit, cash,growth), the protection and exploitation of
" G2 L6 r, @8 W/ |0 bintellectual property and questions of risk.Passing, but essential, reference
- L2 c j% \- [& e. `4 a Bwas given to the importance of delighting customers.Whether! W3 |& Y5 v* c. q# Q5 |# h: T( n. A6 C
with regard to commercial team mates or with customers, Chapter 6
8 \& v/ U4 n& O* f' eexposed the importance of personal relationships in the success of
* g8 M3 u, X/ o4 {commercial arrangements.This last chapter has expressed the criticality3 l- U/ k- s. A/ }/ d) ]0 @6 H
of sound personal relationships in the pursuit of successful negotiations.
0 Z( q( E5 y9 V ~It is perhaps appropriate to add the word ‘relationships’ to the" F* |6 y: C3 r6 h
commercial key words list of profit,cash,growth,intellectual property,
( t* ]4 V$ K9 i1 b8 k- s3 `1 P" yrisk and contracts. But as a final reminder of the enduring, underlying
9 t" d$ b) i7 q1 _4 A6 S' Uobjective, the last word may safely be left to Mr Micawber: ‘Annual+ c) |* C; J8 q3 y
income £20.00, annual expenditure £19.96, result happiness.Annual
& S! o0 l4 S* rincome £20.00, annual expenditure £20.06, result misery’! |