The commercial engineer’s desktop guide8 {- c5 T" D! X8 T B5 N a
6 f Y/ a& C) q D. F1 P商務工程師案頭指南
( M& n; F( `# j& M$ J' b7 e; b3 g& g5 F# V% I$ x* H5 O( W
This Guide has taken a tour from some fairly broad commercial first principles+ y% @8 c8 ~+ A1 ^' |
into the depths of contractual matters, different types of. A) }7 `: `6 T* V3 n, ^
commercial arrangements and on into the process of negotiation.The3 s% p8 J+ H7 m* y9 z9 h3 f% S
first chapters were exclusively concerned with hard-nosed business
' {( T* v2 B& i( f6 E6 `9 T$ M+ zperformance (profit, cash,growth), the protection and exploitation of* o; e+ T) `$ Q1 `7 }8 E2 J
intellectual property and questions of risk.Passing, but essential, reference
3 Z( ?6 m3 g! G# {. w, r, k. K: C9 twas given to the importance of delighting customers.Whether
# i" b: x& f: @8 `with regard to commercial team mates or with customers, Chapter 6+ y7 Y0 N2 J: V! J
exposed the importance of personal relationships in the success of
- N0 o$ m1 Z! ^# c9 ncommercial arrangements.This last chapter has expressed the criticality% S0 |+ t& e' z# Y$ ^
of sound personal relationships in the pursuit of successful negotiations.0 G* H0 F* M3 q; H1 G
It is perhaps appropriate to add the word ‘relationships’ to the2 a) U+ Z _" O' ~7 x# \
commercial key words list of profit,cash,growth,intellectual property,: N3 [* I% a1 K' l: m# o
risk and contracts. But as a final reminder of the enduring, underlying
) B& {+ P( M8 P' aobjective, the last word may safely be left to Mr Micawber: ‘Annual9 L6 X- J- h& r' E/ g# z
income £20.00, annual expenditure £19.96, result happiness.Annual
7 d5 x( b" ~" M1 [0 {6 C9 pincome £20.00, annual expenditure £20.06, result misery’! |
發表于 2008-11-10 21:47:23
QQ好友和群
QQ空間
- Q) N( o2 ^1 M& i
